Done-for-you
You don't want to learn AI. You want the AI work done.
We take the same 50 scripts in our playbook and use them to build your website, your local SEO, your review automations, your follow-up sequences, and your marketing — for you, in 2 weeks. You hand us your business details. We hand you back a working system.
For US plumbers who want the result without the homework. One-time payment. No retainer. No “monthly management fee” forever.
Who this is for
This is for plumbers who already know they don't want to do this themselves.
You looked at the $297 playbook. Maybe you bought it. Maybe you opened it once, saw the prompts, thought “yeah this is great but I'm never actually going to sit down and do this,” and closed the tab.
That's a totally normal reaction. Most plumbers who buy a DIY product never use it. It's not a character flaw. It's that you have a real business to run, and “spend a Saturday building a website with AI” is not the most valuable thing you could be doing with that Saturday.
DFY is for the plumber who would rather:
- Pay $2,500–$8,000 once and have it done in 2 weeks
- Than spend 40–60 hours of their own time doing it themselves over the next 6 months (which, honestly, will probably never happen)
If that's you, this page is for you. If you're the kind of person who actually enjoys figuring this stuff out — buy the $297 playbook instead. You'll get more out of it.
Packages
Three packages. One-time payment. Pick the one that matches what you actually need.
All three include the full $297 playbook at no extra cost. All three are one-time payments — no retainer, no monthly fee.
Starter DFY
The “I just need a website that doesn't embarrass me” package.
What you get
- A complete 10-page mobile-friendly plumber website on your own domain
- Your services, your service area, your phone number, your photos
- Google Business Profile rewrite (we rewrite yours so it actually ranks)
- Local SEO basics: schema markup, NAP consistency, Google Maps embed, contact form
- A “text me when someone fills this in” contact form wired to your phone
- Hosting set up on Vercel (~$0/mo first year, $20/mo after — paid to Vercel, not us)
- 30 days of post-launch fixes. Anything that breaks, we fix free.
Turnaround: 10 business days
Best for: Plumbers with no website (or a website built in 2014 that they're embarrassed by).
Growth DFY
The “I want the website AND to start showing up on Google” package.
What you get
- Everything in Starter DFY
- 30 city-specific SEO pages — one per town within 30 miles of your shop
- 30 “how to fix [common problem]” blog posts, built and published
- Review automation: every paying customer gets a review request text the next morning
- 5 templated email/SMS flows installed: on-the-way, wrap-up, review, late-payment chase, annual reminder
- Google Ads “emergency callout” landing page ready to point ads at
- 60 days of post-launch support
Turnaround: 14 business days
Best for: Plumbers who want to grow from “word of mouth” to “phone ringing because we show up everywhere.”
Total DFY
The “I'm scaling and I need the whole admin layer handled in one go” package.
What you get
- Everything in Growth DFY
- 100 city-specific SEO pages (every town, suburb, neighborhood within 50 miles)
- Complete employee handbook, formatted for your business
- Apprentice job ad + AI resume screener on Indeed and Facebook
- “First 90 days for new hires” onboarding doc built from your actual process
- A pricing book / rate card built from photos of your van's parts shelf
- A 10-job printable apprentice checklist library from your voice memos
- One 60-minute founder handover call at end of build
- 90 days of post-launch support
Turnaround: 21 business days
Best for: Plumbers with 3+ employees scaling up. Everything handled in one shot so the business runs without you.
Not sure which package fits? Book a 15-minute call and we'll tell you honestly — even if the honest answer is “just buy the $297 playbook.”
How it works
Four steps. We do the work. You stay on the tools.
Book the 15-minute call
Or just buy the package directly if you already know which one you want. On the call we'll confirm DFY is right for your business and answer any questions. No pitch. If we think you'd get more out of the $297 playbook, we'll tell you.
Fill out the intake form
30 minutes of your time, one-time. We ask for: business name, phone, email, service area, services, current website (if any), photos of you/your team/your van/job sites, your hourly rate, and a few other basics. That's it.
We build it
You get back to running your business. We build everything. We send you a preview link halfway through so you can check it.
We launch and hand over
You get a final walkthrough call. We point your domain. Your new system goes live. We support you for 30/60/90 days depending on your package.
◆ Total time you'll spend on this: about 2 hours, spread over 2–3 weeks.
Why DFY (and why not)
Read this before you buy. We'd rather lose the sale than build the wrong thing for you.
When DFY is the right call
- • You bill $80+/hour and 40 hours of Saturday time is worth more than $2,500
- • You've tried to do the marketing or SEO yourself and it never got done
- • You have a website that actively hurts you (looks like 2008, no mobile, broken contact form)
- • You're hiring or about to hire and need the operations side handled too
- • You'd rather pay once and be done than learn a new tool
When the $297 playbook is the better call
- • You actually like figuring out new tools (and the playbook is genuinely better for you)
- • Your business is less than 6 months old with no consistent revenue yet
- • You want full control over the voice and copy
- • You're a 1-truck operator happy where you're at, just want admin scripts
When neither is right
- • You want someone to “do your marketing forever” — we build and hand over, we're not a retainer agency
- • You think AI is a fad and want a human writer — fair, but not us
- • You want someone to come on payroll as your marketing manager
Why this is cheaper than an agency
The honest comparison.
The reason DFY costs $2,500 instead of $7,500 (what a web designer would charge for the same scope) is that we use the same 50 AI scripts to build your stuff that you would use if you bought the playbook. The scripts do most of the writing. We do the configuration, the design, the technical setup, the proofreading, and the launch.
You're paying for:
Speed
2 weeks instead of 2–3 months.
Skipping the bad designer phase
Most plumbers' first website was built by a friend's nephew or a $400 Fiverr designer. It looked bad and didn't rank. We've already designed the template and dialed in what works for plumbers — you get that benefit on day one.
The local SEO part most designers skip
A web designer will build you a beautiful website that ranks on page 4. We'll build you a less-beautiful website that ranks on page 1. We've optimized the template for ranking, not for awards.
Not having to manage another vendor
The whole thing is built, shipped, and supported by one team. You don't have to project-manage a web designer, an SEO guy, a copywriter, and a “marketing strategist.”
What we are NOT
- • A custom web design studio. If you want a unique, hand-coded, award-winning visual design, hire a real agency for $15k+
- • An ongoing marketing retainer. We don't run your ads, we don't manage your social media, we don't do monthly reporting.
- • A coaching program. We don't teach you anything — we just build the stuff.
Guarantee
If you don't love what we build, we'll refund you. No drama.
Here's how it works: we send you a preview link halfway through the build. If you look at it and think “this isn't what I wanted,” tell us right then. We'll either fix it (free) or, if we can't get you to “happy,” refund you 100% and walk away.
We've never had to do this — but the offer is real. We'd rather refund someone than ship them a website they hate.
After launch, the post-launch fix window (30/60/90 days depending on package) means anything that breaks gets fixed free during that period. After that, fixes are billed at $150/hour or you can buy a small block of hours upfront.
FAQ
Questions buyers ask us.
How do I pay?
Do you work with non-US plumbers?
Can I see examples of your work?
Who owns the website after?
What if I already have a website I like?
Do I need to provide content (photos, etc.)?
What if I need ongoing changes after the support window ends?
Can I bundle this with the $297 playbook?
Why is this so much cheaper than what a real agency charges?
What if I'm not sure which package I need?
Stop trying to find the time. Pay us once and have it done.
2-week turnaround. One-time payment. No retainer. US plumbers only.
◆ Built and supported by the team behind PlumberPlaybook · Money-back preview guarantee · One-time payment · No retainer